Jennifer Knapp is TCMzone’s Director of Sales and Marketing, and she has a wealth of information to share – including some tips for new practitioners.
Tell us about yourself and your role at TCMzone.
My background is in business, with a B.S.B.A and emphasis in International Marketing. I began working for Dr. Dan Wen, President of TCMzone over 18 years ago and have never looked back. I do focus much of my time and energy on sales and marketing, including our continuing education programs, but I also handle much of the logistics and day to day operations at TCMzone.
What do practitioners love most about TCMZone?
Well, first, I’d like to say what TCMzone loves most about our practitioner customers.
Our loyal following has shown us so much support over the years, some of our customers have been with us since the beginning. Our customers provide us with the drive to continue to go the extra mile, to grow and provide the best in Chinese medicine and education to this field.
We have an exceptional team, including our in-house acupuncturist, Alex Qiu who is available to discuss our herbs in detail and answer any questions about our herbs. We also have a committed customer service staff speaking both English and Mandarin, always ready to help.
It is so important to advance this medicine in the U.S. and globally and show just what Chinese Medicine brings to the table. It’s not just about us succeeding as a business, we are a part of a bigger picture of advancing Chinese Medicine as a whole field. I hope that practitioners feel that when they use our herbs, take part in our educational trainings and work with TCMzone as their trusted herbal supplier.
Practitioners have a lot of herbal products to choose from. What makes TCMZone’s stand out?
I mentioned our core is revolutionary herbal products. Well, what does that mean exactly?
To us, being a revolutionary or pioneer in this field of Chinese Medicine has always been what TCMzone is about. We started our company with the first ever Japanese Kampo line of granule formulas in what has become our signature individual dose packet form. This line personifies what we continue to always strive for:
- Highest quality – not only in herbal ingredients, but also testing, manufacturing, packaging and service;
- Innovation – from our dosage forms including liquid softgels, individual packet granules to our formulas including exclusive custom formulas made exclusively for TCMzone right alongside our classics; and
- Education – we believe knowledge is key when working with and recommending herbs, which is why each of our staff is well trained in our products and services, and for over a decade we’ve been offering continuing education to licensed healthcare practitioners as an NCCAOM, CA & FL state CEU provider.
What would you say are your best sellers?
We offer such a wide variety of herbal products with the goal of meeting every practitioner’s needs, that I think it would be best to go through some of our more popular products based upon brand.
TCMzone is our largest line of classic formulas and single herb granules selling many of the more commonly used formulas in the U.S., including T24-Jia Wei Xiao Yao San, T41-Bu Zhong Yi Qi Tang, T65-Gui Pi Tang and single herb granules such as, Huang Qi, Fu Ling, Ban Xia (in our granule packets and 100g).
In our original Honso brand of Japanese granule packets our top sellers are H09-Xiao Chai Hu Tang, H48-Shi Quan Da Bu Tang and our incredibly popular Mulberry Matcha tea for maintaining healthy blood sugar levels.
Our TCM Softgel line sells very well, not only for the available formulas, but also for the dosage form. In the U.S. it can be challenging to get good patient compliance with herbs, however with the liquid softgels there is no herbal odor or taste and the small, smooth gel caps are easy for patients to swallow. The top formulas in this line are K002-Yin Qiao, K006-Shuang Huang Lian and our new K009-Reduning formula for respiratory support.
Finally, our TCMCeuticals line has become a top selling brand due to the custom formulations available, including our Fertility Phase 1,2,3 protocol which has shown to be our top selling products, the Esophageal Balance for acid reflux and MindKalm for stress are also at the top of this line.
Are there any new products practitioners should know about?
I’m so glad you asked this. We are seeing so many new and exciting things happening in 2022.
We recently brought on our custom advanced immune support formula, our K007-Yu Ping Feng San Plus which has actually become our top selling herbal formula over the last two years. It is based on classic Yu Ping Feng San but with the added herbs Jin Yin Hua (Lonicera flower), Pei Lan (Eupatorium), Guan Zhong (Dryopteris Root) and Chen Pi (Tangerine Peel) to assist in clearing toxins and expel heat and dampness. It has played a big role in assisting with supporting immune function (Wei Qi and Zheng Qi).
Our new softgel formula K009, Reduning has also been an integral formula combination to support respiratory health and clear toxins, with Qing Hao (Artemisia) being the chief herb to help with inflammation.
We are adding to our TCMzone line, bringing on 80 new formulas and single herbs in the first half of this year, which will bring this line to over 150 formulas and over 300 single herbs.
Finally, the launch of our new automated loose granule dispensary system will make it easier than ever to have custom formulas made for our practitioners in a clean, sealed, exact method for dosing. We’re very excited to have this new service to provide for practitioners.
What advice would you give new practitioners who are starting to build their herbal pharmacy?
What I have learned from talking with new and experienced practitioners over the years is the importance of committing to your practice. Many new graduates understandably find it overwhelming to start up their practice and offer a full herbal pharmacy in addition to their acupuncture treatments.
The three main hurdles that have been brought to my attention are cost, space and time. So, at TCMzone we have made it our goal to meet these challenges with our customers and help to overcome them.
Firstly, we offer starter kits for new practitioners to get them started in setting up their pharmacy and thereafter we have our TCMzone Membership Program. This program allows you to build up your discount with every herb order you place with us. As you accrue more orders, you advance to a different level of membership (Bronze, Silver, Gold). You then get to keep that discount on every order you place directly with us. It’s our way of not only helping you start your TCMzone pharmacy but being able to maintain your herbal pharmacy.
Now, if space is a factor for you, we also offer our brand new customized, automated dispensary system. You send us your prescription of raw herbs, # of day and patient details and we mix, seal, package and ship the custom granule formula direct to your patient arriving within 1-2 business days. We also offer drop-ship services for all of our patent formulas.
Are there other resources you provide that students or practitioners should know about?
In addition to our professional herbs, starter kits and member benefits, we offer a full continuing education program that has been going strong for over 10 years. This has grown into a large portion of our business here at TCMzone. We’ve grown this program so successfully that to date, we’ve reached over 5,000 licensed healthcare practitioners all around the world and brought hundreds of renowned instructors to teach our courses.
We offer monthly live PDA/CEU webinars, distance learning courses, our new Advanced Wisdom Series and complimentary recordings.
At TCMzone, we realize how important it is to work with students and educational institutions to educate on Chinese herbal medicine. So, we offer students additional discounts off our wholesale prices and we also have our line of herbs available at some of the top institutions in the U.S., including Pacific College of Health Sciences, Midwest College, Phoenix Institute of Herbal Medicine and Acupuncture, Southern California University of Health Sciences, New England School Of Acupuncture at Massachusetts College of Pharmacy and Health Sciences and more.
We’ve provided both practitioner and student clinical training trips to China over the course of the last 10 years through our established relationship with Shanghai University of TCM and affiliated hospital. We plan on offering these trips again soon.
Any news, events or specials you’d like to mention coming up in 2022?
As I mentioned above, we are bringing on 80 new single herbs and formulas in April 2022, so watch for these to come.
Our January-June 2022 webinar package is already underway, with new webinars being offered every month, https://tcmzone.com/education/.
Our first Advanced Webinar Series begins April 23rd on Fundamental Kidney Theory with Professor Xiangru Xiao. We’re also bringing back renowned Professor Huang Huang for a second Wisdom Series on Jing Fang Classics beginning June 11, https://tcmzone.com/wisdom-series/.
Our new TCMzone Membership Program is already underway. Readers can contact us directly to find out more about this program and how they can begin benefiting from the program and take discounts off every order they place directly with TCMzone.
Our new customized granule dispensary system is now here and practitioners can begin utilizing this service for all of their custom formula needs.
Our new website launched end of March 2022, with all new services (including our packet dispensary and new custom, loose granule dispensary pages), more resources and information and a whole new look, making it a much more easy site to navigate and an overall more user-friendly experience.
Anything else you’d like to add?
I would just like to take the opportunity to thank you for inviting me to be a part of this featured member interview. It’s been a pleasure getting the chance to talk about our company and products and services that I’m so very proud of. I hope that your readers get some insight into TCMzone and our products and services that maybe they didn’t previously have and understand who we are as a leading herbal products supplier.
I enjoy the continued learning experiences that TCMzone has provided me and working with licensed healthcare practitioners whose goal is to provide their patients with the best treatment protocols in a natural, progressive and integrative way has made me extremely proud to be a part of such a revolutionary, quality-driven, education-focused company.
Your readers can find out more about TCMzone and what we have to offer by visiting our website, https://tcmzone.com/. They can also reach me directly at email@example.com or any of our helpful staff at firstname.lastname@example.org.
Thank you, Jennifer! And thanks to TCMzone for their continued membership with CSOMA.
Thanks to Bina Jangda of TCM Review for contributing this article!
Mark Twain said if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.
Maybe you are thinking what frogs have to do with preparing for your board exams. Well, sometimes just clearing space in your day to study for your exam can feel like eating a giant, green bullfrog. You know you’ve got to do it. But there are so many other things to get done first like cleaning behind the fridge or organizing your sock drawer or adding tabs to Maciocia’s Foundations of Chinese Medicine – all 1319 pages.
In the last 6 months of acupuncture school, keeping your motivation high can be challenging. When your Spleen Qi is perpetually sinking, unable to produce Post Heaven Qi, Essence or Blood, and your Liver seems forever stagnated, you can lack the motivation it takes to even begin to study for your licensing exam. So…
If you struggle with procrastination;
If you feel you are getting a lot of study time in, but the big important topics never seem to be completed;
If you have a difficult time sticking to your study plan;
If you can’t decide what to work on when you sit down to study; or
All of the above…
…then it’s time to learn the fine art of Eating the Frog.
A frog a day might not keep the doctor away, but it sure can help you prepare for and pass your board exams. But why stop there? This healthy new habit will probably also help you set up a rock star clinic or achieve any other important goal.
How to Eat the Frog:
Eating the Frog is a simple 3 step process that has nothing to do with deep fryer or seasoning. It’s a simple productivity hack created by Brian Tracy in his book Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
Step 1: Identify your Frog. The frog is always the hardest but most important task of the day. If you are like me, you probably have a small pond worth of frogs and that’s okay. Pick just one! The method sets you up to eat a frog a day. That’s 365 frogs in a year. There’s plenty of time to work through your list. Your frog is always the thing you like to do the least (Zang Fu Patterns) or one that has the highest impact (e.g. completing your licensing exam application and submitting it with payment to the CAB/NCCAOM). Generally, it’s the one thing that requires the most time and energy.
Some guidelines for selecting the best frog every single time:
- Pick something that you can complete in 1-3 hours.
- Break it down into smaller steps if needed.
- Don’t plan ahead. This might sound counterintuitive. You don’t want the next 6 months of frogs planned out on a calendar. Identifying the perfect Frog for the day is really about finding the thing you feel least motivated to do. How you feel about the tasks on your list changes from day to day depending on your energy levels. Preplanning your frogs will set you up for getting behind quickly. It’s human nature to overestimate what you can get done in a day and underestimate what you can get done in a year.
- Over-planning can leave us feeling bad when we can’t get everything we want to get done, done. Instead, we look for low hanging fruit, like making flashcards, reworking your study plan or skimming through a TCM Review video to get a sense of accomplishment. I’m not saying that watching my videos are not helping you prepare for your exam. I am saying that watching the videos is just the preliminary steps in preparing for your exam. What is key is the deep work: learning the material and integrating what you learn into your board exam knowledge bank.
While you don’t want to preplan your frogs out for a month or even a week, you can plan your frog the night before. This is close enough to plan accurately but not so far out that you find yourself building up mental resistance to doing the task.
Somedays you’ll find that you have two frogs to eat. On those days, eat the biggest frog first.
The beauty of this technique is that you get to start fresh every morning. It lets you tackle your frogs one day at a time.
Step 2: Once you identify the Frog, eat it!
Do this most important task first thing in the morning or immediately at the beginning of your study session. Don’t let yourself put it off until later.
Eating the Frog takes advantage of your most focused time. Focus and willpower are typically highest when we first sit down to study. Eating the Frog means you are working with your natural body energy. You tackle the hardest, most mentally taxing job first.
This method will guide you through some of those big, challenging topics for your licensing exam. It will train you to build motivation for, and engagement with, studying. You’ll step into a virtuous cycle of getting things done. And that will spill over into how you feel about the licensing exam, and your ability to pass the exam. When you experience a win at the beginning of your study session, it will help you build momentum and positive emotions that will carry you through the rest of your study session. This approach sets you up for a win at the beginning of your study session (with a rewarding hit of dopamine) and further propel you forward for eating another frog the next day.
Step 3: Repeat every day.
The benefit of Eating the Frog is to set up deep work habits. Deep work habits set you up for a win every day. These are tasks like learning the point prescriptions or memorizing the single point functions or re-organizing the channel pathways by body area. It’s the studying and integration of the material you need to know to pass the exam.
One more tip about working with this technique. Setting up your daily Frog is easy, but it takes willpower to put the practice into place. So if you find your willpower is lacking, grab some Kidney tonics, needle KD3, BL23 and Bl52, bolster up your spleen and get it done. You’ll thank yourself for your perseverance when you are proudly displaying your license on the wall of your brand new clinic.
Thanks to Bina Jangda of TCM Review for contributing this article!
Acupuncture school is a grueling experience. Students begin programs with a fresh passion to learn a new medical paradigm. By the time they reach 3rd or 4th year of school, they find themselves exhausted and sometimes lacking inspiration, relieved to see an end in sight. Of course, the studying doesn’t end once the diploma is in hand: there is still the daunting task of sitting AND passing the CALE and/or NCCAOM exam!
The anxiety produced by this last barrier is tremendous. I’ve witnessed students physically make themselves sick with worry and stress. Fortunately, it doesn’t have to be this way.
Having taught students to pass their licensing exams for the past 15 years, I’ve observed the habits of the most successful students. It’s not just luck that helps students pass their licensing exams. Instead, there’s a formulaic approach, and it can be applied to preparation for any big exam – whether it’s school comp exams or a licensing exam.
This success formula can be broken down into the following 8 steps:
✓ Successful students create a consistent schedule for their board study and stick to it.
TCM theory tells us the digestive system likes regularity. Having meals at the same time of day, not too much, not too little, with a mix of all the five flavors brings strength and harmony to the Middle Jiao. This signals our body to secrete enzymes and promotes more efficient digestion.
Similarly, studying at the same time daily signals the brain and body that it’s time to learn. It works even better if you can study in the same place. This doesn’t necessarily mean that you must study each day at your desk in your room. You can switch it up as long as there is regularity and consistency in your approach. For example, on Mondays, you might study at the library in the mornings, Tuesdays at a café in the evenings, Wednesdays with your study partner at their house, etc. Creating a daily, weekly, and monthly schedule gives you short-term and long-term goals to work toward.
While it’s important to have a schedule, it’s just as important to have some flexibility in your schedule – especially in the beginning as you start your study journey. We humans tend to overestimate what we can get done in a day, and underestimate what we can get done in a week. Create your schedule, then follow rule number 2:
- Repetition Repetition Repetition
✓ Successful students spend part of each study session reviewing what they have already learned.
I often see students spend a week focusing on theory and diagnosis. The next week they focus on acupuncture point prescriptions. After point prescriptions, they study other topics like laws and regulations. When they go back to review theory and diagnosis 3-4 weeks later, they find that they don’t remember anything. How frustrating! The key to studying for your board exams is spaced repetition and regular review of everything you learned previously. This is one of the biggest ways that board exams differ from school exams. There is no way you can cram for your licensing exams.
Successful students approach board study slowly and steadily, with a lot of review, review, review. Once you learn a subject, you want to make sure you are reviewing it regularly. At first, that might be daily until it sinks into your long-term memory. Then review it every second or third day.
I had a good friend during acupuncture school that was a year or so ahead of me. She entered all the information she was learning into a quiz program on her smartphone. She’d then review everything nightly and again first thing in the morning. It was amazing to see how much information she could rattle off the top of her head. – Bina Jangda
Studies show that in order to memorize quickly and effectively, look at what you want to learn the last thing before going to bed, and the first thing upon rising. This helps to assimilate new information quickly into your long-term memory. New research shows that the brain is like any other muscle in your body. The more you use it the stronger it becomes and the stronger your memory becomes.
- Take Breaks
✓ Successful students take regular breaks.
It’s impossible to spend all day studying without taking breaks. The brain is like a muscle in that it tires from stress. So take breaks regularly. We recommend our TCM Review students take a 10-minute break after every 50 minutes of study time. Stretch, drink water, or have a protein snack during your break time. If you are blood deficient, a quick 5-minute sprint, 10 sun salutations, or another high-intensity aerobic exercise will increase blood circulation and increase oxygen to the brain. In TCM, we know that when blood is deficient, the areas that suffer the most are the limbs and the head. Think about the symptoms that manifest like poor memory, focus issues, and anxiety. Activating blood flow – especially if you are tired – can help get an extra hour of focused study time in.
If you are feeling depleted, realize that you don’t have to study a full 3, 4, or 5 hours in one stretch. You can study in smaller chunks throughout the day. For example: studying an hour in the morning, an hour in the afternoon, and an hour in the evening still achieves 3 hours a day of study time. Sometimes it’s better to do smaller study sessions with longer breaks between those sessions.
✓ Successful students break up big subjects into small, digestible blocks.
Successful students block what they need to learn in smaller, digestible sections that are not going to overwhelm them. Often, I hear of students who sit down in an 8-hour study session and learn 60 CAM point prescriptions. Yes, they’ve learned them that day. But do they still know them the next day? Most likely not. What’s in the middle of a longer study session is hardest to retain. We remember best what is at the beginning and end of a study session.
Successful students learn 4-5 CAM point prescriptions a day during a 15-minute period. By studying smaller blocks of information, you’ve shrunk the middle of your subject matter from 60 CAM prescriptions to 2-3 CAM prescriptions. This technique guarantees better results.
- Switch It Up
✓ Successful students change subjects often.
The brain, like any muscle, fatigues with overuse. You wouldn’t go to the gym and only do biceps curls. You switch it up to target all the muscles. It’s the same with the brain. The parts of the brain activated while learning diagnosis are different from those memorizing point prescriptions, and further still, different from what is activated working through case studies.
Switch subjects often to keep the mind fresh and attentive. We tell our students to switch subjects after every 30-50 minutes. The harder a subject is for you, the less time you want to spend on it. Repeated short bursts of study time (10-15 minutes a day) over a few months is most effective for learning difficult material.
- Get Out of Your Comfort Zone
✓ Successful students spend most of their study time with material they are less confident with.
Successful students push their limits and do not shy away from the task at hand. A mistake I see students make is reviewing a subject that they are good at, and then under-studying or avoiding subjects that are difficult for them.
Successful students spend the bulk of their study time learning what they don’t know or are less secure with. Yes, it can be uncomfortable. For many of you those weak spots are what you’ve been avoiding for the last 3 years of school. There is no skating by with the board exams. Roll up your sleeves and dive in!
- Manage Stress
✓ Successful students know how to manage their stress.
This is a big part of studying for the boards. I know that many of our students are still in school when they begin our review course. Between finishing school, work and family life, and keeping up with our course, they are already maxed out. Make sure you are taking care of yourself. Here are a few suggestions:
- Eat foods that will help keep you nourished and focused. High protein/low carb meals will keep your B vitamin levels high and prevent blood-sugar spikes. This is essential to help you process your stress.
- Get plenty of sleep. Sleep deprivation won’t help you focus during this time, and it will weaken your memory.
- Exercise at least a few times a week. Take walks, get outdoors. In a study done at the UBC, researchers found that regular aerobic exercise boosts the size of the hippocampus, the brain area involved in verbal memory and learning. Additionally, exercise improves mood and sleep, and reduces stress.
- Clear your plate enough to have the bandwidth to focus on the task at hand. For three months before the exam, minimize your commitments and make studying your #1 priority. A couple of years ago, we had a really smart student who was already running an integrative practice. She had a full clinic load and a new relationship. She couldn’t even make it to half the review classes and she definitely couldn’t carve out three hours to study. She had already taken the exam and not passed, and she didn’t pass again. When she finally hired someone to cover her patients and locked herself in her house for 3 months to study, she finally passed, and with 92%! That was a very expensive lesson to learn, mentally, emotionally and financially.
- Start studying early, even if this means that all you are doing is assembling your study material. Procrastination and stress create a negative feed-back loop. Starting early, on the other hand, helps you to have enough time to implement the tips above and enjoy studying.
The best way to manage stress is to be organized, devote enough time, and put in the work so you are confident with the information.
- Positive Visualization
✓ Successful students imagine how it feels to have already passed.
Successful students see themselves succeeding. I know that the thought of studying and writing your exam may sound overwhelming and scary. Imagine instead how it feels to receive the letter in the mail that you have already passed, to have your license framed and hanging on the wall of your clinic. Imagine that you confident and relaxed while taking your exams.
You should know that the worst thing about the board exam is that you have no clue what to expect the day of the big exam. Of course, all those urban myths that shroud the test in secrecy and fear, making it loom like a Goliath don’t exactly bring confidence to the test taker. Unlike classes at school, you only have one shot at it. There is no mid-term before this final so you can get a sense of how it might be.
All of this is simply the fear of the unknown, and nothing more than that. The mind loves to project and create a future when faced with the unknown. So you might as well create a positive one! See yourself sitting there with a nice, healthy posture, breathing fully with a smile on your face, feeling calm and confident, knowing in your heart that you will pass. The reality is, if you take a good review class and really putting in the hours, the knowledge will be there, and you will pass.
Follow these images with an image of you receiving a parcel in the mail shortly after your exam with a big “Congratulations!” and your license certificate ready to display on your new clinic wall.